Developmental papers
Developmental Papers
Exploring Islamic Consumption and Marketplace: Islamic Life Insurance among Muslims in Malaysia (213)
Author/s: Nur Nadia Adjrina Kamarruddin Nick, K.T. Yip Jasmin Baumann
Track: Cultural and Creative Industries
Paper Type: Developmental Papers
Keywords: N/A
Abstract: The global Muslim population is an expanding market and anticipated to increase to 2.2 billion in 2030, that is nearly a quarter of the world population (Pew Research Center 2017). Muslim consumers are becoming more aware of the need to apply their faith to their lifestyle as such they assimilate the local cultural values and material consumption (Jafari and Suerdem 2012). This is evident in the increasing number of interests in studying Muslim consumption further (Karababa and Ger 2011).
While there is much interest in the formulation of these Islamic segment, little is known about its consumption. The majority of existing Islamic consumption literature still adopts a reductionist approach by making idealistic comparisons between the West and Islam (Jafari and Suerdem 2012). Therefore, this research intends to explore the motivations behind this consumption? For instance, how are Syariah compliant regulations continuously re-interpreted by Muslim consumers for incorporation into their daily life? Are there any conflicts and if so, how are these conflicts negotiated?
This research employed two phases of in-depth interviews with existing consumers of Islamic life insurance, conventional life insurance, non-consumers, and agents. 44 in-depth interviews resulted in 1978 minutes of audio recordings were yielded. The audio data then were transcribed and analyzed using thematic analysis method which deemed to be appropriate in abstracting out themes (Braun & Clarke 2006).
Collective Memory and Museum Practice (432)
Author/s: Melanie Stavrou
Track: Cultural and Creative Industries
Paper Type: Developmental Papers
Keywords: Museum management, Community identity and Collective remembering
Abstract: With the phenomenon of socio political instability and the rise of extreme national pride becoming normalized in the context of the West, I propose to explore collective memory as an integral component for social cohesion of communities. The term collective memory was coined by the sociologist Maurice Halbwachs. Today, used by scholars in the field as an umbrella, it groups together different forms of memory, such as individual, cultural, communicative and social etc. Although a contested term Sontag, 2004, it exposes the collective structures engaged in constructing and reconstructing all forms of memory belonging to individuals and thus, communities. I aim to analyse the term by uncovering the causal structures and powers that are in action in determining collective memory in the public field and museums as an instrument with unifying and, or divisive impact. This breakdown will be deeply rooted in a trans disciplinary scholarly and empirical research.
Design Outsourcing: The Antecedents and Performance Outcomes (478)
Author/s: Sun Hye Lee
Track: Cultural and Creative Industries
Paper Type: Developmental Papers
Keywords: Design, Outsourcing, Dynamic capabilities
Abstract: Firms are increasingly outsourcing their core activities, and design is one such activity. It is a common practice for parts of design process to be outsourced to independent suppliers, and which is often mentioned in academic literature. Yet, the theoretical underpinnings of its antecedents and outcomes have not been properly examined. This study includes in-depth interviews with practitioners and investigates what drives firms to outsource design tasks and what the determinants of successful outsourcing are. The findings reveal that offshore design outsourcing and domestic design outsourcing are opted for clearly different strategic purposes; offshore outsourcing in pursuit of new insights and creativity and domestic outsourcing for efficiency. Performance outcomes are determined by the capabilities of the focal firm in configuring internal and external resources.
Constructing the Contemporary Theatre Director in UK Online Media (505)
Author/s: Rebecca Whiting Samantha Evans
Track: Cultural and Creative Industries
Paper Type: Developmental Papers
Keywords: theatre directing, qualitative, online media, diversity, social construction
Abstract: Cultural industries are crucial to creating representations of individuals and communities. Theatre directors are key gatekeepers in this respect, determining whose work is performed, by whom and how. However, theatre directors are predominantly white with upper-middle or middle class backgrounds. Part of a wider project examining career experiences of those from under-represented backgrounds in UK theatre directing, we analyse how UK online media represent the contemporary theatre director. Decisions about cultural and creative careers are embedded within societal perceptions and industry context including how roles such as theatre director are socially constructed. Online media are a key context in highlighting how subject positions, as socially constructed and legitimated categories, emerge from discourses, and normalize certain ways of being Qualitative Internet methods are used to collect our dataset. Preliminary findings are presented with three constructions of the theatre director: the visible success, the enabler of voices and the storyteller.
The Managerial Innovation in Cultural Organizations - Proposals for a Process of Management Tools Emergence and Development in The Case of Performing Arts Organizations (828)
Author/s: Marc Lecoutre Jacques Chabrillat Pascal Lievre
Track: Cultural and Creative Industries
Paper Type: Developmental Papers
Keywords: Management Tools, Cultural firms, Innovation, Bisociation, Case Study
Abstract: Facing perilous situations for their organizations, and naturally innovative, some cultural managers invent management tools out of traditional management standards, allowing them to ensure their survival. We report on the emergence of these managerial innovations from the concept of bissociation (Koestler, 1964), considering the managers' creativity as resulting from the opposing of antagonistic value systems ("artistic management/control management" and "general interest/private business interest"). We articulate the structural dimensions' approach of management tools (Hatchuel, Weil, 1992) with that of their appropriation process (Grimand, 2006) to identify the development phases of innovations. Relying on this conceptual framework and the fours case studies, we intend to unfold and describe accurately the process of emergence and stabilization of managerial innovations in cultural enterprises. The research is based on four case studies of French cultural performing arts companies who have managed to overcome a sharp break in their financing resources in the 2000s.
The Role of Communities of Practice in Creative Projects (865)
Author/s: Joy Garfield Vessela Warren Ria Wiid
Track: Cultural and Creative Industries
Paper Type: Developmental Papers
Keywords: community of practice, creative industries, creative projects, creativity, knowledge
Abstract: This research is underpinned by the Community of Practice literature. In particular, it focuses on developing understanding of the different roles of professionals and organisations in creative projects and offers insights into how Community of Practice can facilitate creativity, innovation, knowledge and learning in creative projects. The research can provide a multidisciplinary perspective and contribute to our understanding of Community of Practice in the creative industries. This study will be shaped by using case study research design.
Value Creation in Cultural Industries: The Effect of Scarcity in Scotch Whisky Auctions (871)
Author/s: Aneesh Banerjee Joseph Lampel
Track: Cultural and Creative Industries
Paper Type: Developmental Papers
Keywords: Valuation, cultural and creative industries, consumer benefit experienced
Abstract: In cultural and creative industries, consumers are often seen as the final arbiters of the value of a product. Their subjective valuation of experienced benefits and willingness to pay an exchange value determines the worth of products and services in these industries. In this paper, we investigate the underlying dynamics of customers determination of exchange value. Specifically, we propose two hypotheses first, the scarcity hypothesis value appreciates due to limited supply and second, the spillover hypothesis value spills over to products with similar characteristics. We test these hypotheses in the context of Scotch whiskies. Using data from an online Scotch whisky auction market that had 75526 auctions of single malt Scotch whiskies between 2005 and 2015, and characteristic profiles of all whisky distilleries in Scotland first, we test if the exchange value of single malt Scotch whiskies from distilleries that have ceased to operate appreciates more than others. And second, we test whether the exchange value of single malt Scotch whiskies from distilleries with a profile similar to the distilleries that ceased to operate also appreciate more than others.
Does Cultural Differences in Uncertainty Avoidance Impact Private Label Brands Choice (994)
Author/s: Tribikram Budhathoki
Track: Cultural and Creative Industries
Paper Type: Developmental Papers
Keywords: Culture, Private Label Brands, Consumer Decision Making, Cue-Utilisation Theory, Experiment
Abstract: The development of private label brands has been uneven across countries important in Western countries, it remains limited in Eastern economies. This study investigates whether culture could explain this situation by influencing private labels purchase decision. In particular, we focus on one sub dimension of culture uncertainty avoidance. To reach this objective, we rely on the cue utilisation theory, which studies the different types of product attributes that consumers consider in their purchase decision. The experimental method will be used in order to isolate the effect of uncertainty avoidance on private label brands decision. Two experiments will be run, with students and non-students participants, using different manipulations for our main independent variables. Finally, the importance of the private label brands attribute will be assessed thanks to the best worst scale method, an innovative technique based on conjoint analysis. As past research on this topic is mostly correlational, this research would pioneer in investigating the causal effect of culture on purchase decision regarding private label brands. Managerial implications would be important. Indeed, ignoring cultures influence has led retailers to centralise operations and marketing, which resulted in declining profitability. Our results would help retailers to adapt their private labels strategies according to the different cultures.
Meritocracy and Diversity Politics in Professional Advertising Organisations (1164)
Author/s: Nessa Adams
Track: Cultural and Creative Industries
Paper Type: Developmental Papers
Keywords: Meritocracy, diversity, advertising
Abstract: The advertising industry has a global worth of over 560million, with a rapid annual growth Statista, 2018. Within this expansion, diversity communication is becoming normalised as the industry continues to recognise its economic benefits, particularly in the UK and US where some of the largest agency hubs are based. This recognition is not only amongst advertising practitioners in the agencies themselves, but within professional advertising organisations PAOs the independent organisations run by senior members of the industry to facilitate networking events, develop reports on industry trends and create standards of good practice There is a developing area of research that examines diversity politics amongst creative industry practitioners in fields such as advertising. However, this paper develops the field further by examining the wider industry bodies that have direct influence of shaping mass perceptions to the practitioners who then have the role of developing communications. This working paper argues that those in higher positions in PAOs are meritocratic in promoting the positives of diversity initiatives, while neglecting the unconscious ways that BAME groups are disadvantaged. Thus, by neglecting the problems with racism and structural inequality, issues of racism are disguised under facades of diversity discourse. As this is a working paper, preliminary findings from interviews and non participant observations within two PAOs in the UK and US will be outlined, with a full paper being constructed following the completion of data collection and analysis in March 2019. To keep the identities of practitioners hidden, their names and organisations they represent have been anonymised.