Full papers
Full Papers
Heuristics For Internationalisation Of Artistic Professional Service Firms (643)
Author/s: Deirdre McQuillan
Track: Cultural and Creative Industries
Paper Type: Full Papers
Keywords: artistic professional service firms, heuristics, simple rules, internationalisation process, architecture sector
Abstract: Drawing on insights about heuristic problem solving approaches we aim to understand how APSFs adopt simple rules of engagement when internationalising. Our study explores this problem across four architecture practices. Our findings identify three heuristic problem solving rules of engagement that support the internationalisation of APSFs. Firstly, making the intangible tangible is an important trial and error process because it provides a non verbal way of communication. Secondly, the getting good clients and working backwards rule. Good in this context refers to clients that allow and value artistic freedom from the firm. Finally, our third heuristic approach identified was to rely on professional etiquette suggesting that acting within what are perceived as global professional norms and having professional expertise eases the need for deep knowledge and understanding of the local environment. Our findings contribute to the international entrepreneurship literature by shedding light on how less rational heuristic problem solving techniques are integrated into the internationalization process. We also contribute to the professional service firm literature enriching our knowledge on internationalization for small practices. Our three heuristic approaches identified also contribute novel insights into the adaptive toolbox perspective within heuristics theory.
Unconventional Contributors to the Working Consensus of Festivals (1046)
Author/s: Marta Bernal Sarah Cooper
Track: Cultural and Creative Industries
Paper Type: Full Papers
Keywords: creative industries, literary festival, working consensus, Goffman
Abstract: The exploration of a literary festival is used to examine the process of development of a working consensus between the managerial stakeholders of the festival. Using a relational lens, the study focuses on how resources are accessed and distributed among the main players, which need to meet some requirements and adjust their behaviour to an agreed performance. The lack of fit and exclusion of potential collaborators, may have unintended consequences on the usage of these resources and the legitimisation of the festival by local communities and writers. Taking the analysis of Edinburghs International Book Festival, this paper discusses an under-theorised area of research and reflects on its implications for practitioners and policymakers, unpacking the different dimensions of the working consensus and its implications for the legitimacy of players.
Mapping Cultural And Creative Industry Clusters In A World Heritage Site: A Social Network Analysis Approach (1151)
Author/s: Jin Chan Athena Piterou Hooi Hooi Lean Suet Leng Khoo Intan Hashimah Mohd Hashim
Track: Cultural and Creative Industries
Paper Type: Full Papers
Keywords: Innovation, Knowledge, Collaboration, Talents, Tourism
Abstract: This study focuses on the development of a cultural and creative industry cluster in the city of George Town, Penang, Malaysia, a World Heritage Site since 2008. there has been an increase in the number of organisations active in the cultural and creative sector.The paper applies a relational approach to study the development of George Towns creative and cultural cluster using Social Network Analysis Methodology SNA. The relational approach shifts the focus from the characteristics of individual actors to their connections with others since social embeddedness is a fundamental aspect of cluster development. 115 organisations from different subsectors in the local cultural and creative industries were interviewed in a semi structured survey. The survey collected data regarding organisational attributes, the organisations engagement with innovative activity and their networks of relations. Different relations were examined including collaboration, funding, advice, training and talent recruitment. The data suggest that organisations are mainly linked to other actors in George Town or Penang Island indicating local clustering. The collaboration network is extensive including relatively few isolated actors and a large main component. The network of funding is rather dependent of particular government organisations indicating the need to diversify funding sources. The network of advice shows some tendency of sectoral clustering in that there is limited interaction between sectors such as museums and heritage tourism. Finally, there is limited evidence of external training shown in the training network. The talent network is also relatively sparse and dominated by Penang based educational institutions.