Our series of BAM Masterclasses are delivered by prominent management theorists from across the globe each year. These online webinars are an exceptional learning experience, revealing how top academics think about the world, what inspires them, and how they develop and apply their ideas. Where do influential ideas come from? What leads to them to being widely taken up?

The Masterclasses provide a platform for attendees to deepen their understanding of key research topics and academic practices. Led by esteemed experts, these sessions are crafted to address the evolving needs of the academic community. The masterclasses foster a collaborative environment where participants can engage with cutting-edge insights, explore contemporary debates, and share best practices. Tailored to support the advancement of academic careers, the masterclasses enable participants to stay at the forefront of research and practice.


Webinar Synopsis

The aim of this webinar is to inspire scholars design and write their qualitative case study research. Qualitative case study research is a methodology of choice for scholars in the fields of Business and Management. It accomodates different philosophical traditions, ways of reporting and theorising styles.

However, in this presentation, Emmanuella will argue that current practices will need to be rethought in order to realize the full potential of qualitative case study research. She will discuss and problematise the disciplinary convention as well as offer alternatives of how to think about case study research in the field.

In conclusion, Emmanuella will discuss best practices that qualitative scholars can consider when crafting their case study manuscripts. This webinar draws on Emmanuella’s extensive experience as editor and reviewer of qualitative submissions in top tier outlets in the broader area of Management and IB. 


Benefits of attending
  • Develop an holistic understanding of qualitative case study research
  • Appreciate the diversity of case studies
  • Acknowledge different styles of theorising from case studies
  • Gain greater clarity on your methodological choices
  • Consider best practices applicable to your case study manuscripts

Provider Information

BAM Fellows College


Who Should Attend?

This event is useful for qualitative scholars at all career levels as well as quantitative scholars who wish to engage in quatitive case study research.


Speakers
Professor Emmanuella Plakoyiannaki FBAM

Professor Emmanuella Plakoyiannaki FBAM

Chaired Professor of International Business, University of Vienna, Austria


Chaired by 
Professor Pawan Budhwar

Professor Pawan Budhwar

Professor of International HRM, and Associate Pro-Vice Chancellor International at Aston University, UK


Contact

Please contact the BAM Office at [email protected] with any queries.  


Event Fee 

BAM Members: Free 

Non-Members: £50

Registration closes on 11th February 2025 at 23:59 UK Time

If you are booking multiple paid events as a Non-Member, it may be cheaper for you to purchase a BAM Membership as nearly all BAM Events are free or at a discounted rate for Members.

For more information, please visit BAM Membership


Payment and Cancellation Policy

Payment for the event must be received before the start date of the event concerned. Access will not be permitted to the event if full payment has not been received. 

Cancellations 

  • Cancellations received within 14 days of booking your place on the event will receive a full refund. 

  • Cancellations received after the 14-day cancellation period and later than 14 days before the start date of the event will not be eligible for a refund.  

  • Although we endeavour to run all events as advertised, BAM reserves the right to cancel any event if, for example, there are not enough people to justify running the event or if other significant unforeseen circumstances arise.

To cancel a booking a cancellation request must be submitted via your BAM Account, to do this:

  • Go to your BAM Account
  • Click 'My Events'
  • Under 'Upcoming Events' will be the booking, please click Cancel Booking
  • Follow the steps and complete the request