Have you ever considered that your scholarship can do more for you?
While research is a powerful tool for public engagement, management education research and scholarship activities can also be used to engage with the public in many ways. Yet, engagement with the public can take many shapes and require different skills.
Academic blogs are one such way to translate specialized information into engaging content and act as bridges connecting those outside the academic circle.
Join us online to gain practical skills in writing engaging and accessible content, allowing them to effectively communicate their research and practice and ideas to a broader audience. (Pre-reading will be sent to registrants 1 month before the event.)
Provider Information
BAM Management Knowledge and Education
Who Should Attend?
The event speaks to Sections A1-3, B1-3, C1-3 and D1-3, as detailed in the BAM Framework
Speakers
Dr. Inci Toral Manson
Before entering academia, Dr. Inci Toral worked as a senior manager in the retail banking industry and as a project manager for a range of technology and banking institutions. She has been involved in a number of projects in change and restructuring.
After joining to Birmingham Business School in 2012, Dr. Toral has taken up various leadership roles including Programme Management, Departmental Education Lead and School Education Research and Scholarship Convenor. She also successfully led the development of the new MSc Marketing Suite of Programmes.
Some of her research interests are retail marketing, creation of new markets, retail AR/VR technologies and authentic assessments and responsible marketing education. In connection with her research interests, she developed an innovative and research-led portfolio of marketing and management courses both at the undergraduate and postgraduate levels. Her teaching approach goes beyond classic lecturing and incorporates design thinking and experiential learning theory
Chaired by
Professor Kate Black
Kate Black is a Professor of Management Learning and Education at Northumbria University.
Following an early career as a Marine Ecologist at a Field Centre in rural Pembrokeshire, Kate moved into HR management (Recruitment and Development) within retail management. Her key role was to implement the recruitment and development strategy during a period when the branch was under considerable strain both locally in terms of staffing availability, and as a result of changing sales strategies.
Kate joined Northumbria Business School in Summer 2014 following 10 years at the University of Chester, latterly within Chester Business School. She currently holds the role of Director of Education within the Business School
Kate is also the Co-Vice Chair for the BAM Management, Knowledge and Education sub-committee.
Benefits of attending
- Gaining practical skills in writing engaging and accessible content, allowing them to effectively communicate their research and practice and ideas to a broader audience.
- Learning about the strategies to increase their online presence and visibility, helping you reach a wider readership and potentially attract more citations and collaborations.
- Enhancing their professional profile and opening up new opportunities through public engagement and dissemination of knowledge.
- Connecting and networking with other academics who are also interested in blogging, fostering a supportive community and potential collaborative relationships.
- Receiving immediate constructive feedback on your writing, enabling you to refine your style and approach for maximum impact and clarity.
Contact
Please contact the BAM Office at e[email protected] with any queries.
Event Fee
- BAM Members: Free
- Non-Members: £35
If you are booking multiple paid events as a Non-Member, it may be cheaper for you to purchase a BAM Membership as nearly all BAM Events are free or at a discounted rate for Members.
For more information, please visit BAM Membership
Registration closes on 21st February 2025 at 23:59 GMT
Payment and Cancellation Policy
Payment for the event must be received before the start date of the event concerned. Access will not be permitted to the event if full payment has not been received.
Cancellations
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Cancellations received within 14 days of booking your place on the event will receive a full refund.
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Cancellations received after the 14-day cancellation period and later than 14 days before the start date of the event will not be eligible for a refund.
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Although we endeavour to run all events as advertised, BAM reserves the right to cancel any event if, for example, there are not enough people to justify running the event or if other significant unforeseen circumstances arise.
To cancel a booking a cancellation request must be submitted via your BAM Account, to do this:
- Go to your BAM Account
- Click 'My Events'
- Under 'Upcoming Events' will be the booking, please click Cancel Booking
- Follow the steps and complete the request