Description
This seminar delves into the transformative potential of Artificial Intelligence (AI) in enhancing business creativity. We will explore the integration of AI into the business landscape, focusing on its impact on both individual creativity and organisational innovation. The seminar will highlight three pivotal areas where AI ignites creativity:
- Product and Service Design: How AI-driven insights and tools can revolutionise the way businesses conceptualise and develop new products and services.
- Process Optimisation: The role of AI in streamlining business processes, making them more efficient and conducive to creative problem-solving.
- Organisational Collaboration: Ways in which AI fosters enhanced collaboration within organisations, leading to a more innovative and cohesive work environment.
We will examine the adaptability and capabilities of generative AI systems, emphasising their crucial role in fostering creativity and innovation. The seminar will move beyond theoretical discussions by presenting findings from a study on AI’s impact on marketing processes. This study, grounded in both conceptual frameworks and empirical data, provides strategic recommendations for leveraging AI to cultivate agile, augmented, and unconventional business approaches.
The event will take place on Wednesday 5th March 2025 at 16:00 CET (15:00 GMT). Please join us.
Provider Information
e-Business and Information Systems Management SIG, organised in collaboration with the SIMA AI in Management SIG.
Who should attend?
This event is open to all.
Guest Speaker
Professor Margherita Pagani
Margherita Pagani is a Full Professor of Human-Centered Artificial Intelligence and Digital Marketing with a PhD in Management and HDR (Habilitation to Direct Research). She serves as the Director of the SKEMA Center for Artificial Intelligence at SKEMA Business School in Paris, where she leads pioneering research and initiatives on AI for business.
In addition to her current roles, Professor Pagani is a Research Affiliate at the Berkeley APEC Study Center (BASC) at the University of California, Berkeley, and previously served as an Advisor to the European Economic and Social Committee (EESC), focusing on the European metaverse and virtual worlds. She is also Associate Editor for Micro & Macro Marketing.
Professor Pagani has held positions as a Professor at emlyon business school (France) and Bocconi University (Italy). Her international contributions include roles as a Visiting Scientist at MIT Sloan School of Management and as a Visiting Professor at globally recognised institutions such as UCLA Los Angeles, Georgetown University, the National University of Singapore, and Redlands University.
Her research focuses on harnessing the potential of Artificial Intelligence to enhance consumer experiential engagement, foster business creativity, explore digital media platforms and metaverse ecosystems, and revolutionise services through robotics.
Professor Pagani’s work has been published in leading international journals, including MIS Quarterly, MIT Sloan Management Review, Harvard Business Review, British Journal of Management, Journal of Interactive Marketing, International Journal of Electronic Commerce, Journal of Business Research, Information & Management, Industrial Marketing Management, Journal of International Advertising, Psychology & Marketing, Technology Analysis and Strategic Management, and Technological Forecasting and Social Change, among others. She has also authored several impactful books, two encyclopedias, and numerous articles in top-tier outlets.
She received the 2023 International Marketing Trends Award and the 2009 Mobile Marketing Association Global Award for "Academic of the Year". Her article published in MIS Quarterly was a finalist for the "Best European Research Paper of the Year 2014". She has also been awarded for her distinctive academic research at Bocconi University for outstanding results during the period 2004-2006.
Professor Pagani has been recognised among the top 2% of highly cited scientists globally for both 2022 and 2023 by Elsevier.
Chairs
Dr Dinara Davlembayeva
Dr Dinara Davlembayeva is a Lecturer in Digital Business at Newcastle University Business School and an Associate Editor at the International Journal of Business Systems & Applied Management. She holds a Ph.D. in Management from Newcastle University Business School and an MSc in Marketing and Strategy from Warwick Business School.
Dinara's research focuses on the use of digital technology within organisations for developing and managing stakeholder relationships. In particular, she adopts a multi-stakeholder perspective to understand how organisations can implement digital technology in business management and marketing, social organisation within digitally-mediated environments, and the implications of digital technology for stakeholder sustainability. Her research explores consumers’ experiences, cognitions, and behaviours when interacting on e-commerce and sharing economy platforms, as well as their interactions with innovative technologies such as artificial intelligence (AI), virtual reality (VR), and the metaverse. She incorporates interdisciplinary insights into her investigations. Dinara’s completed research has been published in peer-reviewed journals in Information System Management and Marketing and has been presented at international conferences in these fields.
Event Fee
This event is free for all to attend, however attendees are encouraged to become Members of the British Academy of Management and the Società Italiana di Management.
Contact
Please contact the BAM Office at [email protected] with any queries.
