The concept of business models is strongly associated with digital firms, yet it is relevant and very important for all enterprises.
The concept of business models is strongly associated with digital firms, yet it is relevant and very important for all enterprises. In this masterclass I explore how the concept of the business model adds to our understanding of strategy? How should we teach about business models to make them rigorous and relevant? How should we research into business models? What is the best approach – should business models be the context or the independent variable? And are process case studies more likely to be fruitful than cross sectional studies? And what about cognition research? And how easy is it to publish business model papers? In this webinar, I will reflect on more than 15 years of engagement with the topic, and request questions and debate from the audience. My goal is to encourage a more informed and more active participation in this important topic.
This event is part of the annual BAM Academic Affairs of Conference and Capacity Building (AACCB) Masterclasses.
Our series of BAM Masterclasses are delivered by prominent management theorists from across the globe each year. These online webinars are an exceptional learning experience, revealing how top academics think about the world, what inspires them, and how they develop and apply their ideas. Where do influential ideas come from? What leads to them to being widely taken up?
During the Masterclasses, our highly renowned speakers explain how their academic and intellectual journeys begun, and how they developed as influential academics in management. There are also opportunities to ask questions and engage directly with the speakers.
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BAM Council's Sub-Committee of Academic Affairs of Conference and Capacity Building (AACCB)
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The event speaks to Sections A1 and A2 as detailed in the BAM Framework
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Charles Baden-Fuller is the Centenary Professor of Strategy, Bayes Business School, City, University of London. He has raised more than £5 million for management research into the topic of business models for the digital economy, managing biotechnology companies and knowledge management. The strategy research group at Bayes, that he led for many years, is one of the strongest research groups in strategy in Europe and has in the last 10 years won 6 times over the accolade of being in the top 10 globally for strategy teaching for MBAs according to the London Financial Times.
Charles is currently a trustee to the Royal College of Physicians and adviser to several major charities. His previous roles include being director/adviser to several high-tech biotechnology companies and strategy adviser to CEOS of several major UK and EU corporations.
Charles honors include being a Fellow of the British Academy, Senior Fellow at the Wharton School, University of Pennsylvania since 2010, Editor-in-chief of Long Range Planning 1999-2010, Fellow of the Strategic Management Society, Fellow of Academy of Social Sciences, and Fellow of British Academy of Management.
Dean of the BAM Fellows College
Dean of the BAM Fellows College
Fiona Wilson was Professor of Organisational Behaviour in the Adam Smith Business School. Having recently retired after over 21 years there, she is currently Emeritus Professor, an Affiliate and Honorary Senior Research Fellow.
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Please contact the BAM Office at [email protected] with any queries.
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BAM Members: Free
Non-Members: £50
For more information, please visit BAM Membership
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Registration closes on 26th of February 2024 at 23:59 UK time
Payment for the event must be received before the start date of the event concerned. Access will not be permitted to the event if full payment has not been received.
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