We are delighted to extend an invitation to you for our upcoming online symposium, titled ‘Quality versus Quantity – Why Qualitative Research Matters!’ This workshop is jointly organised by the Entrepreneurship in Minority Special Interest Group and the British Academy of Management African Track.
At the heart of this event is our commitment to promoting best practices in qualitative research. On our part, we recognise the long-standing debate about quantitative and qualitative research, and in particular, the relative merits and disadvantages of these two styles of inquiry. On the face of it, based on our philosophical leaning as non-positivists, we want to explore the extent to which there is a clear connection between each of the two traditions and their underlying differences, as generally perceived by the participants in the debate.
We also note that some methodological considerations, especially within doctoral research, are defined by essential tensions and overwhelming hesitations. As a result, our goal is to explore qualitative approaches in greater detail, and we will go a step further to clarify how various qualitative approaches stand out and can be effectively applied by students interested in richer inquiries.
In this light, we are interested in the following, listed in order of importance:
(a) First, the main characteristics of quantitative and qualitative research, respectively, and why we believe qualitative methods should be regarded as more genuine forms of investigatory evidence. The session offers perspectives on why qualitative, over quantitative, strategies are critical. This will include exploring some inherent assumptions and emphasising how they uniquely position one’s findings effectively.
(b) Second, we will explore some of the challenges in implementing the qualitative approach. We aim to deepen our understanding of the utility of qualitative research by acknowledging differences across guidelines and drawing on examples of exemplary qualitative research to provide justifications for addressing uncertainties around choices. Participants will also benefit from the symposium by having the opportunity to present their plans for qualitative research and receive feedback from panel members.
If you are interested in participating, please register here.
Provider Information
This workshop is jointly organised by the ISBE Entrepreneurship in Minority Special Interest Group and the British Academy of Management African Track.
Who should attend?
Doctoral students and early career researchers
Facilitator
Dr Kingsley Omeihe
Dr Kingsley Omeihe is Senior Lecturer of Marketing and Small Business at the University of the West of Scotland. He holds the position of President at the Academy for African Studies and Chair of Ethnic Minority Groups at the Institute for Small Business and Entrepreneurship.
His research interest in economic sociology examines the role of markets and the emergence of economic institutions. Much of this work is centrally concerned with understanding how institutional arrangements are interpreted across contexts. This includes examining the reflexive basis of reputation in multiplex networks, identifying the sources of trust in low-trust societies, and examining networks and their sources of cooperation.
He is a selected fellow of the West African Transitional Justice Centre and serves as a Senior Economic Advisor at the Marcel House.
Event Fee
This event is free for all to attend, however attendees are encouraged to become Members of the Institute for Small Business and Entrepreneurship and the British Academy of Management.
For any event queries, please contact Dr Kingsley Omeihe on [email protected]
