2021-Roberta De Angelis

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Doing Business in the Age of the Anthropocene: An Empirical Investigation of Circular Economy Business Models

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Dr Roberta De Angelis (PI), Cardiff University (UK), and Assoc Professor Massimiliano Vesci, University of Salerno (IT) - Doing Business in the Age of the Anthropocene: An Empirical Investigation of Circular Economy Business Models

Project summary: The circular economy - an economy that is restorative and regenerative by intention and design seeking to eliminate the concept of waste and pollution, maintain products and materials in use and regenerate natural systems - has recently attracted the interest of business leaders, policy makers and academics alike. Whilst business models based on circular economy principles have become the subject of academic research, current literature is insufficiently developed, and most studies remain theoretical. If the transition towards a more resource efficient and circular economy requires alternative ways of doing business, more empirical research is needed to understand how circular business models are adopted at the company level and how they lead to effective and viable value creation. This research project will highlight the organisational and managerial implications of circular business models implementation at the company level, the forms and the mechanisms leading to value creation in circular business models, and the relationship among circular business models, progressive business models and humane entrepreneurship.