Latest Publications from Professor Gordon R. Foxall

Professor Gordon R. Foxall FAcSS DSocSc, BAM Fellow and Distinguished Research Professor at Cardiff University has released three new publications, which we are proud to present.

Please click on the titles for more information and to view:

 

 

 

Foxall, G. R. (2024). The Continuum of Consumer Choice. London and New York: Routledge. 

Foxall, G. R. (2023). The neurophysiological Behavioral Perspective Model of consumer choice and its contribution to the intentional behaviorist research program, Frontiers in Human Neuroscience, 17: 17:1190108. DOI 10.3389/fnhum.2023.1190108   

Porto, R, B., Foxall, G. R., Limongi, R. and Barbosa, D. L.  (2023). Corporate brand equity as consumers' feedback on firm performance: scale development, validation, and relationship to market share. Journal of Modelling in Management. DOI 10.1108/JM2-04-2023-0067